Metaverse as New Marketing Channel – The Corporate Metaverse

During the pandemic, one of the most significant new marketing platforms emerged: metaverse marketing. For those who are unfamiliar with the term, a metaverse is an immersive, digital environment populated by virtual

Technology is rapidly evolving and changing. We are witnessing previously unimaginable innovations. For many people, one of these innovations is the metaverse—a unique, immersive virtual environment that is quickly taking over the internet. It may have first appeared in science fiction films such as Ready Player One or The Matrix, but it is now more than fiction.

Virtual reality and …

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The Metaverse in Business: 3 Phases to Better Understanding

The metaverse is a digital world in which virtual experiences mimic real-life ones. Consumers can interact in real-time with each other and the wider digital environment by using avatars. Users live their virtual lives, shopping, working, playing, learning, attending events, or simply hanging out and chatting with one another.

For a long time, the ingredients for a metaversal existence have been in the making. Virtual reality (VR) headsets, for example, have been in development for over a decade and are one of the access points for experiencing the metaverse. For a long time, people have been playing live adventure games with customized characters. When these features were combined with …

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